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Project:
RECREASPORT FITNESS
RECREASPORT FITNESS


About  About
Title: RECREASPORT FITNESS
Location:
Categories: Environment
Health

Status: In Planning
Timeline: April 16 10 to April 16 10

Description:
RECREASPORT, as can be denoted from the name, values recreation and sport for and through fitness. Our fitness services, mainly outdoor aerobics, are targeted at school children and the community at large. We make use mainly of outdoor facilities i.e. open spaces designated by the local government authorities for public utility. The project aims to bring fitness services to the doorstep of the community at very minimal charges, thus increasing accessibility to the highly commercialized, institutionalized and scarce service. By doing so, we will be fighting the problem of hypokinetic/lifestyle diseases such as diabetes, obesity, hypertension among others. The issue of childhood obesity has been of great concern to Kenyan recently as can be seen in the attention it is getting from the media lately. The project will also end up building a pool of certified instructors thus creating employment for hundreds of youth across the country. These same youth will then assist in combating lifestyle diseases that are posing a problem to our people while protecting and conserving the open spaces for posterity against land grabbing. At Recreasport, we play the day\'s sway away!!!

STAKEHOLDERS
RECREASPORT, being a community project has a wide range of stakeholders who affect and are affected by the project in various ways.

1.Creators
2.Beneficiary Community - signed up children and community members
3.Team - the youth attached as instructors
4.Partners - certifying body, outsourced...
5.Local Government
6.Local Media
7.General Public
8.Broad Sports, Health and Fitness Community

LOW POWER-LOW INTEREST

This group includes the general public, local media and other clientele apart from the targeted ones. They want to know what is going on with the project/organization but have or may not actually sign up for the project activities/services.

LOW POWER-HIGH INTEREST

This group includes the instructors’ certification body/institution, other instructors, other fitness entities and Physical Education Teachers in schools. They have knowledge of the industry as well as standards and best practices. They assist in related projects including training and development. Thus, there is need to build a relationship with them.

HIGH POWER-LOW INTEREST

Sponsors and sources of funding fall in this category. Their continued support in finances keep the project going but they are not interested in direct involvement in the project as long as it is going on as per plans and mutual objectives. The paying clientele will pay for our services but may not want to dig deeper into its operations. All they want is value for their money.

HIGH POWER-HIGH INTEREST

The project creators as well as the team directly involved in its operations fall under this category that needs close management. Instructors, interns and trainers are included here. They determine the direction which the business takes; introduce new service offerings as well as new activities for the community. Moreover, they are the main part of the \"service encounter\" and make a living from the project.

Background:
PROBLEM STATEMENT
There is a general decline in physical fitness in the Kenyan society with a rise in urban childhood obesity that is traceable from parents. This has been attributed to lack of information on fitness, inaccessibility as well as lack of public facilities and policy.

This current situation brings about the following issues:

1. Children and adults alike are living a life rife of inactivity leading to obesity and other related hypokinetic conditions. As a consequence, academic and work performance is compromised.

2. Open spaces meant for community recreation and play are being grabbed at an exponential rate. The youth are forced to travel considerably long distances to participate in sports and recreation. This equally means that children have no place for play.

3. Access to fitness and sports services is limited to the affluent. However, information on the benefits thereof is minimal or lacking. Majority of the urban population cannot afford to pay for the institutionalized fitness services. Access here means financially as well as physical access.

RECREASPORT intends to address the following problems:

• The lack of accessible fitness services for the population.
• The minimal or non-conservation and use of designated public utility open spaces.
• The lack of information to the masses on the benefits of fitness, sports and proper nutrition for quality life.
• Lack of family and government involvement in promoting lifestyle changes and physical activity.



PROJECT PURPOSE
Recreasport exists to provide accessible fitness services to selected communities while providing information resulting in advocacy for stakeholder involvement in the spirit of health and socio-environmental excellence. We intend to offer fitness interventions such as outdoor aerobics sessions that will show stakeholders we need the designated open space for use in community fitness among other sports and recreation related activities. We exist to offer affordable fitness services to communities to assist them access the highly commercialized elusive services that are very important for holistic human development.

RECREASPORT\'S MISSION STATEMENT
Recreasport\'s mission is to provide affordable aerobics exercises and sports skill clinics to the selected communities while involving them in conserving the environment as our fitness facility for community use. We seek to advocate for stakeholder input to benefit the youth and environment for posterity.

RECREASPORT\'S VISION STATEMENT
Recreasport envisions a fit and fitness enlightened Kenyan society for health and sports development with accessible resources and stakeholder involvement.

SCOPE
The scope of the project outcomes basically means what we intend to see as outcomes in the project. These are the outcomes that we will focus on as part of monitoring the project\'s performance. These include:-

• Signing of contracts with at least four (4) private schools in the launch area.
• Continued participation of signed up school children for two consecutive months.
• Signing up of at least a total of 50 (fifty) community members for 3 (three) days in a week.
• Having obtained a list of all designated public utility open spaces within the first month of operation.

EXCLUDED ISSUES IN THE PROJECT
The project may want to include as much details as possible but may not be able to do so for reasons such as financial constraints, concept newness as well as lack of equipment and adequate readily available trained personnel. Thus, my project will exclude notably the under-mentioned areas:

• Free fitness sessions for the targeted groups. This may not be able due to the fact that our personnel will need training and certification as well as upkeep allowances. The project needs to grow on its own with little or no external dependency hence the need for the fees.
• Lobbying by demonstration. The project will not have any political leaning and will therefore not engage in forceful lobbying.

PREVENTING PROJECT SCOPE FROM CREEPING
It will be necessary to prevent the project from extending its tentacles beyond the pre-growth mandate is was created for.
Thus, the use of a blue print and/or business plan will be of importance to stick within the goals of the project.
The mission of the project is also clearly formulated to show our main activities, the initial target group as well as the long-term outcome.
Periodic briefing and de-briefing amongst our project staff will be encouraged. This will ensure that we exchange notes on accomplishments and challenges we are facing while aligning them to the project\'s goals, mission and vision.

Objectives:
1. PRODUCE COMPLETE PROJECT DOCUMENT AND BUSINESS PLAN
The final project blueprint will be completed by the end of March, 2010 by having a proposal and a business plan.

2. FORM A TEAM OF PROJECT MOVERS AND RAISE FUNDS FOR START-UP
This team will be formed by three people who are the project owners/initiators not excluding Philip Mwamburi, Zahra Qibue and James Jumah. The team of project movers shall include people who are ready to pump in funds into the project for start-up purposes in cash and kind. This group shall act as think tanks for the project. This team shall be formed by 11th April, 2010.

3) CREATE COMMUNITY AWARENESS OF THE PROJECT AND ENLIST COMMUNITY SUPPORT AND SIGN-UPS
The project depends on the community to achieve its operational goals. Thus the community needs to understand the whole concept and be able to accept it. The project movers shall also liaise with local leaders in selected communities to assist in mobilizing people in the communities to turn up for informative public barazas. This will be done in three weeks between 1st and 25th April, 2010.

4) FIND POTENTIAL PARTNERS TO CREATE A TEAM
The project needs human resources to operate optimally and as planned. Thus, a team of potential partners will be formed concurrently with creating community awareness. This means that it will run between 1st and 30th April, 2010. These partners shall be a team of professionals in the area of fitness who shall undergo training within the project so as to work in accordance with the project\'s goals. The team of partners shall include interns, volunteers and experienced professionals.

5) CREATE OPEN SPACE FACILITY DATABASE
Since the project has a core goal of conserving the environment in the form of open spaces meant for public utility, the project shall need to be well versed with all designated open areas meant for public utility. The two teams shall engage the local authorities and communities in order to collect and collate this necessary information. These facilities shall be conserved by using them as facilities for our fitness endeavors in the community setting.


OPERATIONS GOALS

(A)CONDUCT AEROBICS SESSIONS FOR SCHOOLS
(B)CONDUCT AEROBICS SESSIONS FOR COMMUNITIES
(C)CONSERVE AND MAINTAIN DESIGNATED OPEN AREAS FOR PUBLIC UTILITY
(D)PROVIDE A LIVELIHOOD TO THE YOUTH

Milestones:
ACTION PLAN

PRODUCE COMPLETE PROJECT DOCUMENT AND BUSINESS PLAN
Create a team of project movers; Have meetings with them to fine-tune a sketch document; Seek for comments from other stakeholders through online discussions.
Successful when i have a team of at least five (5) project movers including myself; when the final document is ready for online upload.

FORM A TEAM OF PROJECT MOVERS AND RAISE FUNDS FOR START-UP
Poach likely interested persons and stakeholders; Talk to my brother to upload the final document on a website hosted by his company; Arrange for fundraising from likely sources.
Successful If we have a bonded team acting as a think tank in unison; If we raise at least KShs. 100,000/=.

CREATE COMMUNITY AWARENESS OF THE PROJECT AND ENLIST COMMUNITY SUPPORT AND SIGN-UPS
Distribute copies of sensitization documents to central places easily accessible to the communities such as chiefs\' offices, churches, mosques and shops; Use social sites and create a group for the project such as facebook groups; Respond to online interactions; Note all community ideas/inputs; Incorporate the communities\' and stakeholders\' inputs in the project roll out plan.
Successful If we collect feedback from each meeting; If we get acceptance and endorsements from groups in the communities; If input from the communities does not reflect the opposite of the project plan; If schools sign up for our services.

FIND POTENTIAL PARTNERS TO CREATE A TEAM
Send e-mails to selected job blogspots; Sort through the received applications; Invite successful candidates for interviews and orientation sessions; Set up training sessions.
Successful if we obtain letters of application; if interviews are attended; If all partners pass the threshold of training.

CREATE OPEN SPACE FACILITY DATABASE
Prioritize on launch areas; Ask leaders and local authority of where open areas are or are supposed to have been; Obtain the town planning maps; Create a database file of the facilities;
Successful when we get a designated open area for each community group or village or estate; when our database has details of the facilities.

CONDUCT AEROBICS SESSIONS FOR SCHOOLS
Discuss charges and intentions with school administrators; match partners/instructors with schools relative to vicinity; provide transport for equipment and instructor; get a facility within or near the school.
Successful If school children are signed up by their schools; If instructors create interest in the school they are attached to through recommendations.

CONDUCT AEROBICS SESSIONS FOR COMMUNITIES
Discuss charges and intentions with communities; match partners/instructors with community relative to vicinity; provide transport for equipment and instructor; get an open area facility within or near the community setting
Successful if community members sign up; if instructors create interest in the community they are attached to through recommendations.

CONSERVE AND MAINTAIN DESIGNATED OPEN AREAS FOR PUBLIC UTILITY
making know of the designated open areas to the respective communities; Conducting the fitness sessions and sports skills clinics in the designated open areas; Using the subsidized fees as motivation for ensuring the environment around the open areas is conserved through planting trees around, having grass cover, preventing erosion around the areas...
Successful when all the open areas in use are well vegetated; when participants/communities own the initiative; when government support is forthcoming.

PROVIDE A LIVELIHOOD TO THE YOUTH
Ensuring that payments are forthcoming for the fitness services offered; growing the number of patrons for our services as well as continued participation; recruiting as many youth as possible for the project for apprenticeship, training and certification.
Successful when youth recruitment becomes overwhelming; When we start moving to new territories concurrently; When we have several sessions in one school/community setting.


SCHEDULE

1. connecting/consulting phase

*complete a refined final project document
*recruit team of project movers
*website and social sites presence
* community consultation
* collating and inclusion of community views
*fundraising efforts

2. buiding phase

*acquisition of equipment
*recruitment of partners/instructors
*creation of facilities database
*contract signing and training of partners
*signing up of clientele (schools and communities)


3. operation phase

*marketing efforts - brochures, fliers, ...
*demos
*partners\' certification
*scheduling activities and facilities
*conducting activities

Budget:
PROJECT NAME: RECREASPORT PROJECT IDEA: Provision of fitness services to school-children and the community at large as an effort to save the slowly disappearing open spaces meant for public utility. This will be done by training, certifying and attaching talented youth to specific clientele within their communities.
INCOME INCOME SOURCE AMOUNT
Fundraising Events in the communities 21000
Contribution from Team of Project Movers 60000
Contributions from Constituency Development Fund 30000
Earned Income after launch
30000
In-Kind Donations
90000

Total Project Income
231000

EXPENSES TYPE OF EXPENSE COST
Equipment 50000
Supplies 25000
Adverts, Meetings and
Demos 20000
Travel Costs 5000
Salaries and Allowances
90000
Project Outsourced Services
20000
Miscellaneous 21000

Total Project Expenses
231000

Needs:
1. Start-up funding

2. Personnel - We still need the Team of Project Partners. These will be recruited when during the pre-launch period.

3. Facilities - We need storage facilities for our equipment and supplies in the different regions that we shall be operating. We also need a training facility and facilities for conducting aerobics during unfavorable weather as well as for school children in their school settings.

4. Equipment
•Computers
•Office equipment and supplies
•Agricultural supplies and equipment for planting and tending of grass
•Exercise mats
•Music systems

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